Off the Beaten Path Nantucket

Branding, Logo Design, Nantucket
It is really is true that the best things in life are found off the beaten path and that the heart of a town isn’t always at it’s center. Julie Biondi of The Lovely created this little guide with the hope that visitors would be inspired to take just a few steps off the cobblestones and discover some of the most charming shops that...

Branding Principles

Branding, Logo Design
Be Authentic.  Your logo should communicate the spirit your brand would like to convey. The colors, style and typography of your logo should be true to your product or business. Be Unique.  Your name, logo or mark should be original and easily distinguished from other business's. Be creative when designing your visual identity. Consider Your Color.  Consider the emotions your colors portray. For example, red ignites passion, and blues can have a calming effect. Consider your...